Golf Simulator Profits - Buying Time

When investing in a golf simulator, it is important to consider the market it is aimed at. Obviously, you would consider golfers to be the primary customer, but that is not necessarily the case.
If your simulator has been installed in a golf club, and you are offering players the opportunity to book hourly sessions to play 9 holes for example, you may find that the simulator does not attract a great deal of use in the summer months as golfers would rather be on the course. Similarly, if your golf simulator has been installed in fitness facility, you may find that users prefer shorter bookings to coincide with other health and fitness equipment on offer, and that your customers are not primarily golfers.
Pricing structures should be carefully considered against the demographic of customers. The pricing structure should also be regularly monitored to achieve the highest throughput possible. As an example, Cowlens Golf have put together a sample of charging packages to demonstrate this.

Example 1: Golf Club
30 minutes play from 7am-10am £15-£18
30 minutes play from 6pm - 9pm £15-£18
1 hour pre booked slots 10am-6pm £20-£25
30 mins Professional Coaching Monday to Friday £30-£50

Example 2: Fitness Centre
30 minutes play from 7am-10pm £15-£18
1 hour pre booked play from 7am-10pm £20-£25
3 half hour Professional Coaching sessions £150

Example 3: Sports Bar / Indoor Golf Facility
10 minutes play (Nearest the Pin/Longest Drive) from 11am-11pm £6

20 minutes play (Nearest the Pin/Longest Drive) from 11am-11pm £9

30 minutes play (Nearest the Pin/Longest Drive) from 11am-11pm £12

1 hour pre booked slots off peak £20

1 hour pre booked slots peak £25

2 hours pre booked groups of 4-6 players £20 per player

Example 4: Bowling Alley / Arcade

10 minutes turn up and play (Nearest the Pin/Longest Drive) from 10am-10pm £6

30 minutes pre-booked from 9am-11am £15

30 minutes pre-booked from 6pm-10pm £15

These pricing structures are simply examples that show various pricing structures that can be designed to match the type of custom expected at various points of the day and maximise the use and profits that can be gained from the simulator. Actual pricing structures can only be properly tuned once demand for the simulator has been monitored over time.