Thursday 26 September 2013

Where Next For Golf Simulation?

Cowlens Golf was launched to service a particular sector in the golf simulator market. After several years experience in the golf simulator industry, Adrian Cowle, a Director of Cowlens Ltd wanted to bring something new to the sector.
Cowlens Golf follows Adrian’s vision that golf play doesn’t need to be restricted to Golf Clubs or specialist virtual golf venues. Adrian says: “With the technology available today at such a low cost there is no reason why golf cannot be an activity that is accessible to everyone. More and more people are becoming interested in the game and I believe that there is a market for amateur golfers that is currently not being serviced to its fullest potential”
It is fair to say that the technology of golf simulators has improved significantly in recent years and accurate simulators no longer have to cost the earth. But how does this connect with Adrian’s vision that golf play doesn’t need to be restricted to golf clubs or specialist virtual golf venues?
“At Cowlens Golf we want to promote the game of golf to a wider market” says Adrian “For those new to the game, playing in golf clubs or specialist indoor golf venues can be intimidating. It doesn’t have to be that way. Although golf simulators can be practical tools to help golfers practice and develop their swing, they also attract interest from non golfers from within the leisure and entertainment market.”
Adrian’s view is that with the low cost technology available today, other businesses in the leisure industry can very easily add a golf simulator to their range of activities. These less intimidating environments are likely to encourage more people to play the game.
“There is no reason why other businesses in the leisure sector cannot have a share in this market place” Adrian says “ Golf simulators are a great way to learn the game and I see no reason why these facilities cannot be available in other venues such as leisure centres, amusement arcades and even bowling alleys”.
Adrian may well have a point. Afterall, these premises are frequented by people wanting to get fit, learn a new sport, play a challenging game or just get out for a couple of hours with the kids. Why wouldn’t people want to hone in their golf skills in these places, compete with others or even play for fun?
“This can only be good for the golfing sector as a whole” says Adrian. “To help realise this vision, we have designed a low cost package that we hope will encourage new businesses into the golfing market and reduce the risks of high capital investment projects.”
Adrian’s vision may soon become a reality. Adrian is keen to promote golf simulation to businesses that would not usually consider adding a golf simulator to the activities that they offer. To help realise this, Cowlens Golf has devised a low cost entry package to help forward thinking businesses get a foot into the golf market.
Cowlens packages start from as little as £8,495 so businesses new to the idea of golf simulation can afford to experiment without breaking the bank. In return for a low entry price, customers sign up to a 3 year agreement that includes maintenance and service.
To find out more, visit Cowlens.co.uk.

Thursday 19 September 2013

Looking For a Golf Simulator But Find Them Too Expensive?

Golf simulators can be very expensive pieces of equipment to buy. If you are in the leisure industry and have previously thought about adding a golf simulator to the range of activities you provide, you may well be used to hearing typical costs of £20,000 or more to have a simulator installed.
In fact, some simulators would set you back considerably more than this, and figures of £40,000 or even £50,000 are not unheard of. This makes the decision to install a simulator that much harder, particularly if golf is not your main business.
The question that would be nagging you would be “If there are simulators on the market for £50,000, does that mean that a simulator for £20,000 is not as good? Without knowledge of each simulator on the market and without knowing exactly what you are trying to achieve with a simulator, you would struggle to find an answer.
With such high entry costs and little knowledge of the simulators on the market, it is difficult to determine whether adding a golf simulator to your range of activities would be a good or bad investment. If the decision isn’t hard enough already, you then have to think about how long it would take to break even – let alone generate a profit.
You may then arrive at the decision that the installation of a simulator is too high a risk and go back to what you have always done.

But wouldn’t it be great if there was another way?

Cowlens Golf has several years experience in the golf simulator industry. We know the pros and cons of various systems in the market place and we are more than happy to meet with you and discuss the options available to you. At Cowlens, our current system of choice is the Sports Coach system with high-speed camera technology. We believe that it is the best value simulator on the market and outstrips more expensive models in performance and accuracy.
But finding the right system is only half of the equation. What about the cost and the return on my investment? Cowlens Golf have covered that too. We have spent several months exploring how we can provide golf simulators at a very low entry cost. We have also generated cash flow forecasts to help visualise how much income can be generated on a month-by-month basis and we would be pleased to talk this through with you to help you make the right decision.
That just leaves the burning question. How much will it cost? Well, with start up costs as low as £8,495 we think that we may just have the answer to your problem.
Want to know how we do it? Visit Cowlens.co.uk to find out more.