Thursday 26 September 2013

Where Next For Golf Simulation?

Cowlens Golf was launched to service a particular sector in the golf simulator market. After several years experience in the golf simulator industry, Adrian Cowle, a Director of Cowlens Ltd wanted to bring something new to the sector.
Cowlens Golf follows Adrian’s vision that golf play doesn’t need to be restricted to Golf Clubs or specialist virtual golf venues. Adrian says: “With the technology available today at such a low cost there is no reason why golf cannot be an activity that is accessible to everyone. More and more people are becoming interested in the game and I believe that there is a market for amateur golfers that is currently not being serviced to its fullest potential”
It is fair to say that the technology of golf simulators has improved significantly in recent years and accurate simulators no longer have to cost the earth. But how does this connect with Adrian’s vision that golf play doesn’t need to be restricted to golf clubs or specialist virtual golf venues?
“At Cowlens Golf we want to promote the game of golf to a wider market” says Adrian “For those new to the game, playing in golf clubs or specialist indoor golf venues can be intimidating. It doesn’t have to be that way. Although golf simulators can be practical tools to help golfers practice and develop their swing, they also attract interest from non golfers from within the leisure and entertainment market.”
Adrian’s view is that with the low cost technology available today, other businesses in the leisure industry can very easily add a golf simulator to their range of activities. These less intimidating environments are likely to encourage more people to play the game.
“There is no reason why other businesses in the leisure sector cannot have a share in this market place” Adrian says “ Golf simulators are a great way to learn the game and I see no reason why these facilities cannot be available in other venues such as leisure centres, amusement arcades and even bowling alleys”.
Adrian may well have a point. Afterall, these premises are frequented by people wanting to get fit, learn a new sport, play a challenging game or just get out for a couple of hours with the kids. Why wouldn’t people want to hone in their golf skills in these places, compete with others or even play for fun?
“This can only be good for the golfing sector as a whole” says Adrian. “To help realise this vision, we have designed a low cost package that we hope will encourage new businesses into the golfing market and reduce the risks of high capital investment projects.”
Adrian’s vision may soon become a reality. Adrian is keen to promote golf simulation to businesses that would not usually consider adding a golf simulator to the activities that they offer. To help realise this, Cowlens Golf has devised a low cost entry package to help forward thinking businesses get a foot into the golf market.
Cowlens packages start from as little as £8,495 so businesses new to the idea of golf simulation can afford to experiment without breaking the bank. In return for a low entry price, customers sign up to a 3 year agreement that includes maintenance and service.
To find out more, visit Cowlens.co.uk.

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