Wednesday 6 November 2013

Other Ways To Generate Income From Golf Simulators

It is easy to think that the only way a golf simulator can generate income is through customers paying to play a round of virtual golf.

In fact, with so many features available on golf simulators, there are other ways in which a simulator can generate income.

Examples of this are the driving range, practice and quick contest facilities.

Take the driving range for example. On a standard driving range people pay say £5 for 100 balls. There is no reason why a simulator cannot generate the same income based on 100 strokes (or say 15 minutes play). At £5 per 15 minutes this could generate £20 per hour.

Then there are quick-play contests such as longest drive, nearest to pin or putting. These are likely to be played by 4 or more players at a time, but it wouldn’t be unusual for 6-8 players to compete. Lets say a group of 5 players wanted to play 3 attempts at nearest to pin and 3 attempts at longest drive. In this scenario the game would be complete in an hour and a charge of £25 would equate to only £5 per player. This would be very cheap when compared to some inner city virtual golf complexes where some charge £75 per hour for group bookings.

Then there’s the practice and training. Simulators can be used for professional golf trainers to give their clients golf lessons and analyse their swing. All the time that they use your equipment, you are making money. With tuition fees of up to £35/half hour it wouldn’t be unreasonable to charge £15 per half hour for use of the simulator. Several slots could be booked in advance with a single or weekly upfront payment which could provide a steady income alongside income from passing trade.

The simulator can even be used to help with club fitting and ball selection. Lets say the professional trainer wants to make use of this facility. If the trainer was to charge £35 for half an hour of his time, there’s no reason why use of the simulator cannot be charged out at £20 or more for that half hour making the total cost to the customer £55. In fact, some specialist centres charge up to £75 for these services.

And then there is the game of golf itself. Charges are £20/hour or more are typical. One benefit of the hourly rate is that the use simulator doesn’t need to be limited to two players. Stableford golf for example really speeds up a game for 4 or more players. What’s good about this is that each player only needs to find £5 to play, which is a fraction of the price that they would pay to play on a golf course so they are likely to come back for more or book longer slots.

So all in all, there are several ways that a golf simulator can generate income. To find out more about what golf simulators can offer visit cowlens.co.uk

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